Internal Linking Strategies to Boost Page Authority (And Why Most People Screw It Up)

You’ve got great content. You’re hitting your keywords. But your pages still don’t rank. Why?

Because Google doesn’t just look at one page—it looks at how your entire site connects. And if your internal linking game is weak, you’re leaving authority (and traffic) on the table.

Let’s fix that.

Why Internal Linking Matters

Internal links are the bridges between your pages. They:

Spread page authority (help weaker pages rank)
Improve crawlability (help Google find and index your content faster)
Boost user engagement (keep visitors on your site longer)

But most people do it wrong. They either:

Stuff links randomly (annoying + useless)
Ignore it completely (missing out on free SEO juice)

Here’s how to do it right.

1. Link with Purpose (Not Just for the Hell of It)

Every link should:
✅ Help the reader (relevant, useful content)
✅ Pass authority (point to important pages)
✅ Improve site structure (logical flow)

Bad Example:
“Check out our blog for more tips.” (Vague, no value.)

Good Example:
*”If you’re struggling with backlinks, here’s how we got 50+ high-DA links in 30 days.”* (Specific, helpful, passes relevance.)

2. Use Anchor Text Like a Pro

Anchor text tells Google what the linked page is about.

DON’T:

Use “click here” or “read more” (wasted opportunity)
Stuff exact-match keywords (looks spammy)

DO:

Keep it natural (“best SEO tools” instead of “tools for SEO”)
Mix branded, partial-match, and long-tail variations

3. Build a Silo Structure (The Right Way)

Siloing = organizing content by topic clusters.

How it works:

Parent page: Broad topic (e.g., “SEO Strategies”)
Child pages: Subtopics (e.g., “On-Page SEO,” “Backlink Tactics”)

All child pages link back to the parent (and sometimes to each other). This tells Google: “This site is an authority on this topic.”

4. Link Deep, Not Just to the Homepage

Most sites link to:

Homepage
Contact page
Popular blogs

But you should also link to:

Pillar posts (high-value, evergreen content)
New pages (help them get indexed faster)
Old posts (keep them relevant)

5. Automate (Without Being Lazy)

Plugins like Link Whisper or Internal Link Juicer help find linking opportunities.

But don’t rely 100% on automation—always review for relevance.

6. Audit & Fix Broken Links

Broken links = wasted authority.

Use Screaming Frog or Ahrefs to find and fix them.

FAQs on Internal Linking

How many internal links should a page have?

No hard rule, but:

Blog posts: 3-5 relevant links
Pillar pages: 10+ (deep links to supporting content)

Should I nofollow internal links?

Almost never. You want to pass authority.

How do I track if it’s working?

Check:

Organic traffic growth (Google Analytics)
Indexing speed (Google Search Console)
Rankings for linked pages (Ahrefs/SEMrush)

Final Tip: Keep It Fresh

Google loves sites that constantly update. When you publish new content:

Link to it from older, related posts
Update old posts with new links

This keeps your entire site active and authoritative.

Want More Traffic? Work Smarter

Internal linking isn’t sexy, but it’s one of the fastest ways to:
✔️ Boost rankings
✔️ Increase crawl budget
✔️ Keep visitors engaged

Start today. Audit your site, fix weak links, and build a structure that actually helps you rank.

And if you need a hand scaling your traffic, check out MediaGeneous—they’ve helped tons of sites grow with smart linking and content strategies.

For more promotion, here are some top platforms to boost your social media presence:

MediaGeneous (Great for YouTube & social growth)
Upwork (Hire freelancers for promotions)
Fiverr (Affordable marketing gigs)
Reddit (Organic community engagement)
Quora (Answer questions + link back)

Now go fix those links—your rankings will thank you. 🚀